Storyboard yay

Here is the storyboard and explanation to my animated advert. And also here is the link to my animation again.

ChungBLAST!!!

Changes

Towards the end of my ‘Chung Blast’ animation, I have an amount of text appear to promote the drink with a quirky slogan. Now the remark was fine, but on presentation, a few of my uni colleagues established that the text looked a bit… bad. Bad in that I had selected a generic font, added a blurred shadow effect behind and slapped it on with little care. Big mistake.

I decided to take a little think in to what comes across as flashy, messy, and in general a manic style so that it would match the ideals of the product and animation. Here are some of the digital drafts i came up:

Text Chung Blast

They are a little rushed because I didn’t want to spend a life time on them and I have an attendance to do that on tiny things like this. Its pretty clear which one I went for.

Surprisingly it was kind of easy to design in Illustrator. Most of what I wanted to do for it was designed as one of the settings. I basically went for a ‘Bauhaus 93′ style of font for the boldness, and then applied a chalk stroke to it. This gave it the scruffy outer edging appearance.

Advert In Progress

This is hopefully a successful upload of part of the animation for the current design-in-progress “Chung Blast Energy Drink” That I am designing. I have take various approaches to how the advert should come across and this one seemed to be the closest I have to what I can make with my current animating abilities.

Anyways, without further a do:

Okay so that didn’t work (must of done something wrong). But alas I have alternatives. Enjoy.

Chung Blast Segment

More Analysis

British Gas – Rover

British Gas – Free Swim

 

Key points of this advert that I noticed employed into its presentation were that the advert presented a colourful, visually astounding appearance.

The animation’s motion is also very smooth, clearly animated at twenty-four frames a second or even slightly more.

 

These are kind of simple notes of the sort of things I am analyzing as I watch the animation adverts. The idea behind this sort of research is it gives me an immediate idea of what I can consider including in my advert. This conclusion comes simply because the adverts are genuine, aired on TV, successful pieces. This means that someone in the advertising profession will have reviewed and accepted the qualities of the advert in reflection to its presentation of the product it is presenting. This makes it acceptable to consider these qualities as acceptable in applying them to my own trailer, with the obvious consideration to what my advert is presenting.

Hopefully after a few more adverts I may be able to start drafting the first few ideas for my own adverts.

Redbull Analysis

Red bull – Aladdin advert – 26/11/2010

THE VIDEO

To begin with, the advert is in three scenes that together last a total of about thirty seconds. The first scene presents two characters, Aladdin and the Djinn, perform a moderate gag that leads to the introduction to the adverts’ product. The third scene is the ending of the gag.

The part of the advert that is important is how the product ties into the advert so that it is presented positively and interestingly. This advert uses humour and direct labelling of the product to present it effectively such as using statements such as ‘Vitalizes Body and Mind’. Also, presenting the product when Aladdin describes how he wants to be ‘as wise as an owl, strong as a bear and fly like an eagle’ which are all positive desires.

A primary feature that stands out for this animation is that it boils through the entire advert. This makes the animation easier to watch as scenes in which no movement is made it still appears to e making a motion, stopping from coming across motionless and appeals to the nature of how our eyes respond to still imagery (A Tale of Wobble, http://www.animationpost.co.uk/notes2/wobble.htm, Date accessed 26/11/2010).

Another importance is how the animation uses a modicum of colour. Most of the animation consists of wobbling lines to define the outlines of the characters and objects with the smaller details of the animation in colour (such as the jacket or the feather on the turban). The only object complete in a full rendering of colour is the red bull can (the product). This allows the product to stand out from the rest of the animation. The lack of colour also gives the advert a simplistic image, which makes it easier for a larger audience consumer to comprehend visually.